Namusairo

Established in Seoul in 2002, Namusairo embodies a commitment to enriching daily life through exceptional coffee. Guided by founder Bae Junsun and CEO Kim Dongjoo, the team combines quality ingredients, rigorous quality control, and innovative roasting methods to highlight the diverse charms of coffee. From visiting origins and fostering relationships with producers to pioneering “logical roasting,” Namusairo ensures consistency and excellence in every cup. Recognised with accolades like the 2018 Coffee Bar of the Year and multiple Coffee Review rankings, they value community, thoughtful craftsmanship, and the joy of working together to make a positive impact. Their journey reflects the spirit of "Namusairo," a Korean word meaning “a path through trees,” symbolising their mindful, collaborative approach to coffee.