Charm Roastery

Located in Taichung, Charm Roastery was founded by four individuals from different fields brought together by a shared passion for coffee. At Charm Roastery, coffee is seen as a journey of discovery—an exploration of personal flavours and the magic hidden within each bean. Embracing the spirit of inclusion, gathering, and endless cycles, Charm Roastery offers a space where different brewing methods and tools coexist, allowing every coffee lover to find their own way of enjoying a cup. With a focus on rare direct-fire roasted beans, the roastery highlights the rich, soul-stirring flavours forged by ancient fire, inviting every sip to connect deeply with the heart. Through this approachable philosophy, Charm Roastery makes the experience of coffee both simple and endlessly captivating.